Talk about a book title that grabs your attention! Quite a few friends and colleagues have recommended this book to me over the last couple of years, in part because they know that meaningful change is difficult to achieve for so many people. The basis for the title “Change or Die” is that numerous studies have found that upwards of 9 out of 10 people don’t change their lifestyles and behaviors… even when their lives depend upon it.
Subtitled The Three Keys to Change at Work and in Life, the book asks the question, “Could you change when change matters most?” It is a fact that five behavioral issues drive the large majority of the health care budget in the United States. They are too much smoking, drinking, and eating. Too much stress and not enough exercise. If potentially only one out of every ten people can change our behaviors, even in a crisis, then what hope do any of us really have?
Deutschman suggests that there is a way to effect meaningful, sustainable change but, as we have pointed out, most people (groups, organizations, companies, etc.) miss the mark. People and organizations change all the time, however the author doesn’t focus on how people change on their own. His main topic is “how to change when change isn’t coming naturally; when the difficulties stubbornly persist. When you’re stuck.”






